FLOCK 

How do you create an online allegiance of female-identified in the advertising industry?

THE SITUATION:

Flock is a community of women from the University of Oregon who work in advertising and aim to lift and educate students and alums. As the co-director of communications, I am in charge of our social presence as well as creating communication programs for events, initiatives and membership growth.

THE INSIGHT:

Frame up Flock as the cool older sister for University of Oregon Ad students who want some extra guidance.

THE APPROACH:

We approach all content through the lens of transparency, awareness and confidence to inspire others and contribute to the growth of women in advertising. We currently have over 150 members all over the country and are growing everyday.


SOCIAL GUIDELINES

My co-director Emma Pindell and I created a social brand guide for Flock to establish our goals, tone of voice and executions for 2019.


CONTENT

We create content that is culturally meaningful (whether it be through memes or voting reminders) as well as career advice, and relevant events.

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