HOW DO YOU FACILITATE AN EXCHANGE OF CULTURAL INSIGHT?
In the summer of 2015 I traveled to India to work as a marketing intern for 2ADPRO, an international design and technology company specializing in digital media. I lived and worked in Chennai and Bangalore for 2 months, successfully heading a charity project, growing the company’s social presence and engaging in meaningful cultural exchanges.
In order to fully develop an international company, cultural exchanges must happen both ways to build meaningful connections.
While many of my co-workers worked on American brands, they did not have the full cultural understanding of American traditions. The company needed to have a cohesive social presence to communicate their business expertise and digital savviness internationality. Therefore, I revamped 2ADPRO’s social presence, and created a comprehensive brand strategy document to ensure growth would continue after my internship.