WARNER BROTHERS: THE CW

How do you use CW talent from top shows like Riverdale, iZombie, and The Flash in an engaging way at Comic-Con?

THE SITUATION:

TV networks need to learn how to adapt to the new age of Over The Top (OTT) programing. Every show has its own distinct presence on social media and needs to keep in mind where their target audience lives in the digital space. During the summer of 2016 I was a marketing intern at Warner Bros, creating weekly cultural newsletters and presenting information on these OTT platforms, and assisting the CW Network in activations like Comic-Con.

THE INSIGHT:

Fans want to relate to the actors behind the roles, enjoying their real life personalities just as much as the characters.

THE APPROACH:

For Comic-Con 2016, I created “Yacht or Not” - a fun game incorporating their location (the CW had a yacht where talent did press), giving talent the opportunity to showcase their personalities and relationships with other cast members while trying to figure out if a funny name was a part of a yacht or a villain from another CW show. “Yacht or Not” received a combined 624k views.